I build the CRM, the data layer and the signal-fed pipeline behind a B2B sales team. So prospecting, enrichment and follow-up stop eating the week, and outbound runs on a system instead of whoever has the time. Built by an AI and data engineer, not a sales agency.
Most B2B sales teams I meet have the stack. The work underneath still gets done by hand, every week, by whoever's around to do it. Three things are usually true at once.
Used as a contact list, not a pipeline. Deals stuck in stages no one believes, fields half filled, reps working around it. The real forecast lives in someone's head, not the system.
Spread across tools, spreadsheets and inboxes. Nothing joined up, nothing that flows into the CRM on its own. The truth is scattered and no two sources quite agree.
Lists built and enriched manually, week after week. No buying-signal layer underneath telling the team which accounts to call now. So everyone works from the same cold list at the same cold time.
None of that is an effort problem. Your team isn't slacking, the infrastructure underneath them just isn't built yet. It's an infrastructure problem.
Four pieces, built around how you actually sell. Each one feeds the next, so nothing depends on a person remembering to do it.
An Attio build designed to how you actually sell, or the data layer on the HubSpot or Salesforce you already run. CRM-agnostic where it needs to be. You don't have to move to work with me.
Funding, hiring, job changes and other buying signals, all detected (SignalBase, Clay, Apollo, public APIs), enriched, scored against your ICP, routed into the CRM, the owner pinged. No one exports a spreadsheet.
Rules that match how you actually qualify, not a generic template. Fit scored, accounts ranked, leads routed to the right owner, so reps work the right accounts first instead of guessing.
Sequence infrastructure (Smartlead and similar), personalised at scale and built on top of the CRM. Never a standalone campaign with nowhere for the data to land. Same muscle, applied at the top of the funnel.
Good outbound isn't a cold list everyone else also bought. It's a flow that starts with a reason to reach out and ends with everything logged back in the CRM.
A round raised, a leader hired, a role posted, a change on their stack. A reason to reach out now, not a name pulled off a static list.
Scored against your ICP the moment it lands. So you chase the accounts that actually look like your best customers, and quietly drop the ones that don't.
Enriched with contacts and context, then personalised one-to-one on the specific company and the specific trigger. Not a merge field. A real reason you're in their inbox.
Email and LinkedIn, working together, with everything written back to the CRM so nothing leaks. The point is timing. Reach the right account at the right time, not a cold list everyone else also bought.
I built signal-fed outbound and personalised, account-level landing pages for an enterprise software company's sales team. The signals get caught, scored and routed without anyone exporting a thing, and the pages meet each account with something specific to them rather than a generic pitch. The work is real, the names stay off the website.
A short call. I'll listen, ask the right questions, then tell you straight where the system's leaking and what it would take to fix it. No deck, no pitch.
Book a CRM auditPrefer email? sonny@weareapexai.com