Privacy

APEX AI ("I", "me") is an AI, CRM and data engineering practice run by Sonny Driscoll, based in Cardiff, UK. This page explains what happens to your information when you use this website.

What I collect

• When you book a call: bookings are handled by Cal.com. The name, email and any details you enter are processed by Cal.com and shared with me so I can hold the call. See Cal.com's own privacy policy for how they handle it.
• When you email me: I receive your email address and whatever you write, and I keep it to reply and follow up.
• Basic analytics: I may use privacy-friendly, aggregate analytics to see which pages get visited. No selling of data, no creepy profiling.
• When you use the chat assistant: your messages are processed by Anthropic's Claude API to generate replies. If you choose to share your name and email in the chat, I store those details (plus a summary of the conversation) in my CRM so I can follow up. Please don't paste anything sensitive into the chat.

How I use it

Only to respond to you, hold a call you booked, and run my own business. I don't sell your data or share it with advertisers.

How long I keep it

As long as we're in contact or working together, and for a reasonable period after, then I delete it. If you want me to delete your details sooner, just ask.

Your rights

Under UK GDPR you can ask me what I hold, correct it, or have it deleted. Email sonny@weareapexai.com and I'll sort it.

Contact

Any questions about this, email sonny@weareapexai.com.