Privacy

Last updated 8 June 2026

APEX AI ("I", "me") is a CRM and data engineering studio run by Sonny Driscoll, based in Cardiff, UK. This page explains what happens to your information when you use this website.

What I collect

When you book a call: bookings are handled by Cal.com. The name, email and any details you enter are processed by Cal.com and shared with me so I can hold the call. See Cal.com's own privacy policy for how they handle it.
When you email me: I receive your email address and whatever you write, and I keep it to reply and follow up.
Basic analytics: I may use privacy-friendly, aggregate analytics to see which pages get visited. No selling of data, no creepy profiling.

How I use it

Only to respond to you, hold a call you booked, and run my own business. I don't sell your data or share it with advertisers.

How long I keep it

As long as we're in contact or working together, and for a reasonable period after, then I delete it. If you want me to delete your details sooner, just ask.

Your rights

Under UK GDPR you can ask me what I hold, correct it, or have it deleted. Email sonny@weareapexai.com and I'll sort it.

Contact

Any questions about this, email sonny@weareapexai.com.