GTM Infrastructure that compounds.

Pipeline that scales.

We're not a lead gen agency. We're a technical GTM partner that designs, builds, and operates outbound systems for B2B sales and hiring teams.

Book a Discovery Call

Our Stack Includes

The real reason your
outbound isn't working

The real reason your outbound isn't working

Manual outreach and tool-heavy setups don't scale and create activity without results.

Manual & Fragile

Your outbound relies on spreadsheets and manual exports. Everything breaks when someone takes time off, and you'e back to square one.

Messy CRM

Data is out of date, duplicated, or missing entirely. Your team doesn't trust the system, so they work around it.

Disconnected Tools

You've bought Clay, Apollo, and Smartlead but nothing is linked. You're managing workflows, instead of generating pipeline.

We build the system.
Then we run it.

Apex combines engineering, data, and GTM execution to build outbound infrastructure that actually works - and keeps working.

Your go-to source for quick and accurate responses and top notch resources base

Outbound GTM Engine Build

We design, build, and operate AI-powered outbound systems that generate qualified conversations - not one off camppaigns that fade.

Includes:

ICP definition and segmentation
Data sourcing and enrichment workflows
Clay-powered automation and CRM synchronisation
Email and LinkedIn outreach systems
Live campaign execution and ongoing optimisation

Outcome: A scalable outbound engine that reliably generates qualified pipeline.

Stripe

You have received a payment of £13,000

Outlook

You have another call booked in your outlook calendar

Mark booked a call

You have reached out at the perfect time!

Hiring & Recruitment Automation Engine

We automate hiring workflows for recruitment agencies and internal teams - so you can fill roles faster, without the manual grind .

Includes:

Candidate sourcing and outreach
Screening and scoring workflows
ATS / CRM enrichment
Automated follow-ups and internal handoffs

Outcome: Faster hiring cycles, less admin, and a more consistent candidate experience.

CRM Cleanup, Enrichment & Data Infrastructure

We fix messy CRMs and build data foundations your team can actually rely on.

Includes:

CRM audits and restructuring
Data hygiene and enrichment
System integrations
Custom data infrastructure where required

Outcome: Clean, trusted data that supports sales and hiring at scale.

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Advanced Agent-Based Workflows

We design AI-driven agents to remove manual work across your sales and hiring systems.

Includes:

Research and enrichment agents
Scoring and routing workflows
Internal process automation
Sales and hiring support agents

Outcome: More leverage, fewer manual steps, and systems that improve over time.

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01:00 PM

Scheduled demo

04:00 PM - 04:30 PM

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Monthly Recap

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Why Apex

We build systems designed to last - not campaigns that fade.

Your go-to source for quick and accurate responses and top notch resources base

Deep Technical Expertise

Background spanning software engineering, data infrastructure, and startup GTM. We treat sales and hiring as engineering problems - not just marketing challenges.

Enrichment

CRM

Campaigns

Analytics

Custom Infrastructure

When off-the-shelf tools break, we build what's needed. Clay is part of the system, not the system itself.

Handoff Meeting

Founder Meeting

Founder-Led Delivery

No junior handoffs. Every engagement is delivered by the founder with hands-on execution and direct accountability.

Systems That Compound

We don't optimise for this month's pipeline. We build infrastructure that gets better with every campaign you run.

Campaign B

Campaign A

Campaign C

Build + Operate Model

We build the system, then run the campaigns on top of it - so you see results while building long-term leverage.

How it works

Live in weeks. Optimised over 90 days.

Your go-to source for quick and accurate responses and top notch resources base

01

Book Your GTM Audit Call

A 30-minute conversation to understand your business

We'll discuss your growth goals, current GTM setup, and where things are breaking. No pitch - just an honest conversation to see if theres a fit and what working together could look like.

A 30-minute conversation to understand your business

We'll discuss your growth goals, current GTM setup, and where things are breaking. No pitch - just an honest conversation to see if theres a fit and what working together could look like.

02

Systems Review

We review your current setup to understand what we're working with

A look at your CRM, data sources, and existing workflows - enough to identify gaps, quick wins, and what needs to be built. For client who want a deeper dive, we offer a standlone CRM Audit.

We review your current setup to understand what we're working with

A look at your CRM, data sources, and existing workflows - enough to identify gaps, quick wins, and what needs to be built. For client who want a deeper dive, we offer a standlone CRM Audit.

03

Roadmap & Proposal

A tailored plan with priorities, deliverables, and timeline

Based on the review, we build a practical roadmap for your outbound or recruitment system. You'll know exactly what we're building, how long it takes, and what success looks like.

A tailored plan with priorities, deliverables, and timeline

Based on the review, we build a practical roadmap for your outbound or recruitment system. You'll know exactly what we're building, how long it takes, and what success looks like.

04

We Build and Launch

Your system goes live in weeks, not months

We build your data infrastructure, Clay workflows, CRM integrations, and outreach systems - then launch live campaigns while continuing to refine. You'll see results while we're still building.

Your system goes live in weeks, not months

We build your data infrastructure, Clay workflows, CRM integrations, and outreach systems - then launch live campaigns while continuing to refine. You'll see results while we're still building.

05

Transition to Retainer (or Handoff)

After 90 days, your system is proven and generating results

Most clients move into an ongoing optimisation retainer - we continue running campaigns, testing new segments, and keeping the system improving.

Others take full ownership with documentation and training. Either way, you're not starting from zero.

Simple Pricing

No surprises. No hidden fees.

GTM Outbound
(90-Day Sprint)

Starting from

2,500

/month

Book a Call

Full system design and implementation

Data infrastructure build

CRM setup and enrichment

Clay automation workflows deployed

Email + LinkedIn outreach systems

System documentation and team training

Final pricing based on scope and complexity

Recruitment Workflow
(90-Day Sprint)

Starting from

1,950

/month

Book a Call

Full system design and implementation

Candidate sourcing and list building

ATS/CRM integration

Clay automation workflows deployed

Multichannel outreach sequences (email & LinkedIn)

System documentation and handoff

Final pricing based on scope and complexity

Frequently Asked Questions

How is Apex different from other lead generation agencies?

What tools do you use?

How long does it take to see results?

What if we have an internal RevOps or sales ops person?

Can you just build the system without operating it?

What happens after the 90-day build?

How is Apex different from other lead generation agencies?

What tools do you use?

How long does it take to see results?

What if we have an internal RevOps or sales ops person?

Can you just build the system without operating it?

What happens after the 90-day build?

Ready to build a system that actually scales?

Most B2B teams waste months on tools and tactics that don't stick. We build the infrastructure first, then operate the campaigns that run on top of it.

Get CRM Audit

Request GTM Audit

Ready to build a system that actually scales?

Most B2B teams waste months on tools and tactics that don't stick. We build the infrastructure first, then operate the campaigns that run on top of it.

Get CRM Audit

Request GTM Audit

Ready to build a system that actually scales?

Most B2B teams waste months on tools and tactics that don't stick. We build the infrastructure first, then operate the campaigns that run on top of it.

Get CRM Audit

Request GTM Audit

Get in Touch